That was fast.
Hours after Tesla CEO Elon Musk announced a new lifestyle product from the company, Tesla Tequila, it’s already out of stock.
This is despite the hefty price tag of $250 per bottle, and the fact that it’s only available in select U.S. states.
Tesla Tequila started as an April Fools’ joke, with Musk announcing it with a single smiley under that joke’s Twitter thread from 2018.
It’s far from Tesla’s first non-car product; the company has been selling a bunch of clothing and lifestyle products, including stuff like t-shirts, hats, toys, and portable batteries. Musk’s Boring Company has also had great success selling very odd items such as a flamethrower.
It’s no wonder, then, that Teslaquila (that name’s so much better than the official “Tesla Tequila”) is doing well. Given that the company is looking to make its cars fully autonomous in the near future, perhaps drinking a bit of that Tequila while riding in a Tesla won’t one day be out of the question.